Press Releases Are Not A Pr Strategy: An Executive's Guide To Public Relations
This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the comp...
Paperback: 133 pages
Publisher: VandeVrede Public Relations, LLC (January 7, 2005)
Package Dimensions: 8.8 x 5.9 x 0.4 inches
Amazon Rank: 5336922
Format: PDF Text TXT book
- 0976252708 epub
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“VandeVrede outlines a clear and critical strategy for do-it-yourself executives who want to promote their companies and services. She reminds even the seasoned executive that it's not enough to talk about your company from your own perspective. Edito...”
tition, and ethics. There is also a helpful directory of resources to aid PR efforts.
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