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Active Consumer Behavior Research(Chinese Edition)

Paperback. Pub Date: 2015-12-01 Pages: 168 Language: Chinese Publisher: Science Press. a limited liability company in the field of consumer behavior. consumer behavior is usually divided into three stages: pre-purchase selection phase. the product consumption stage post-consumer and evaluation phase. Pre-purchase and post-consumer selection phase assessment phase focused on the evaluation of the p...

Paperback::::
Publisher: Science Press. LLC (December 1, 2015)
Language: Chinese
ISBN-10: 703046236X
ISBN-13: 978-7030462367
Format: PDF Text TXT book

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oduct. available mainly through pre-selection phase consumer or consumers to obtain information stored in the brain leads to want to buy the product evaluation. assessment of post-consumer stage. is the performance of the product evaluation. however. to realize the value of the product. evaluate the behavior of these two phases of the powerless. only direct action will act on the products will be able to get through the consumption stage consumers.